• The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

    Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS.

    To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March.

    Come find us in the Retail Technology section, where we’ll be showcasing our leading-edge people counting solution and analytics platform. Here, you can meet with our experts in person, and engage with a wealth of insightful first-hand demonstrations:

    Traffic Insight Solutions demos:

    • Our Global Index demo uses ShopperTrak’s global traffic data to generate a powerful new index that benchmarks individual store performance against the competition – both across countries and territories and down to ….
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  • Building the Store of the Future: 3 key insights from NRF’s BIG Show 2017

    In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.

    The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:

    Data must drive customer understanding

    While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.

    Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….

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  • Tyco Retail Solutions Announces Combined Global Traffic Insights Businesses

    Unmatched analytics delivered exclusively under the ShopperTrak brand lay the foundation for smart store of the future

    NEUHAUSEN, Switzerland and CHICAGO – (Oct. 5, 2016) – Tyco Retail Solutions (www.tycoretailsolutions.com), part of Johnson Controls, today announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability.

    ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, ….

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  • National days – Retail friend or foe

    Around the globe there are a huge number of religious, national and cultural events. Looking at these periods, retailers and shopping centres might expect to see an influx of consumers visiting stores. But do cultural celebrations really affect shopping patterns?

    The answer, at its simplest, is not necessarily. Ask anyone and they would probably be able to predict that St Patrick’s Day has a positive impact on retail, not just in Ireland but also globally. In Ireland, where it is a public holiday, retail activity in 2015 increased +7.5% Year-on-Year. You might also assume that the celebrations would have a similar impact on UK retailers. But perhaps because, unlike in Ireland, it is not a public holiday, it has surprisingly little effect on footfall. Similarly, none of the UK’s other national days, such as St David’s or St Georges, have ….

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  • Golden Week Spring Festival – will retailers be celebrating?

    Chinese residents are in the midst of their Golden Week Spring Festival. Marking the start of the Chinese New Year, citizens all over the country are celebrating, as many of the country’s businesses shut down for a week-long break.

    With all this free time, can retailers and shopping centres in China expect to see an influx of consumers visiting stores this week? Not necessarily.

    Naturally, this yearly event receives its fair share of headlines. A vacation from work often results in a great deal of movement in China, with many workers heading back to their home towns to visit family and friends.

    Looking back at footfall analytics from previous years, we‘ve identified an emerging pattern during the Spring Festival – and it’s one that’s unlikely to be cause for celebration for retail businesses.

    The build-up to Golden Week in 2014 and 2015 saw Chinese footfall rise to higher than average levels. However, come Spring Festival Eve, ….

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  • FootFall acquisition by Tyco Retail Solutions opens up a new world of opportunities

    We are all very excited by the opportunity of working within Tyco, which has significant retail expertise, investment strength, and a global delivery capability. Meanwhile, FootFall has clearly been recognised for its global footprint through its FootFall Index, as well as through its national and regional teams that are delivering value to retailers and shopping centres worldwide.

    You may already be aware of the wide range of security and fire solutions that Tyco offers to retailers and retail property owners in all the major global economies. Tyco’s intention is to build on its core strengths by delivering a range of added value services, including those currently offered by FootFall.

    Tyco’s range of solutions complement ours and, over time, we will bring these together to create an unbeatable proposition for helping you improve store performance through deep understanding of customer behaviour.

    As we work with Tyco to enhance our services, ….

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