• Redesigning Retail: what does the future of physical retail look like?

    In retail, the consumer is firmly in the driving seat, with stores and shopping centres continually adapting their approach to customer engagement to keep pace with changing behaviour patterns.

    What makes this all the more challenging is the fact that no two shoppers behave the same. Therefore, to meet the needs of their entire customer base, retail businesses need to be flexible; something that is easier said than done.

    To help retailers and shopping centres understand how they can better meet the diversifying needs of shoppers, ShopperTrak surveyed consumers across five European markets. The results – which you can find in full in our new report, Redesigning Retail Part 2 – show that not only do consumer expectations vary from person to person, they evolve according to the type of store they are visiting.

    Based on our research, ….

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  • Euros 2016: The retail story

    The Euros 2016 will be remembered as a great sporting tournament, and as a high point in what has been a difficult year for the host and finalist France. There were also surprises, with both Iceland and Wales delighting football fans in unexpectedly reaching the quarter and semi-finals respectively.

    In fact, Iceland set a new record in TV viewing figures, as 99.8% of the nation’s population watched the team’s historic win over England. It is clear that many fans across the 24 countries were glued to their screens, or even travelling to France to attend matches. So what impact did what was happening on the pitch have on stores and shopping centres?

    We’ve crunched the numbers to share some of the retail highlights of what was a remarkable sporting event.

    Retail success for the host nation

    Once again there was a big retail pay off for the hosts. Despite fears over flooding and security, France pulled off a big success ….

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  • Father’s Day: a retail growth opportunity

    Globally, consumers spend up to three times as much on gifts for Mother’s Day compared to Father’s Day. While by any measurement the annual holiday celebrating dads is overshadowed by the retail monoliths of Christmas, Mother’s Day and Valentines – in this tough retail environment, retailers and shopping centres must embrace every opportunity.

    Father’s Day happens at different times of the year across the globe, but interesting observations can still be drawn on what happens during the run up in each market. Research from Mintel reveals that the popularity of Father’s Day ….

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  • ShopperTrak and FootFall Announce Retail Industry’s First Global Traffic Index

    CHICAGO, IL – May 11, 2016 – ShopperTrak and FootFall, the two leading providers of consumer behavior insights and location-based analytics, today announced a breakthrough global traffic index. Both businesses are part of Tyco Retail Solutions.

    An industry first, the global traffic index will combine the power of two established solution providers to offer retailers and shopping centers the ability to benchmark performance and understand trends in various major markets around the world. Additionally, the index offers access to geography-based traffic trends in order to support real estate decisions.

    “As a trusted advisor in the retail space, we are committed to providing our customers with meaningful ….

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  • How can retail footfall insights benefit store and centre managers?

    The stakes have never been higher for retail businesses: from rising staffing costs, to big name brand bankruptcies, the competition for share of consumer spend is intense. To drive performance in this high pressured environment, most organisations understand the value of big data in retail – yet most of them restrict access and analysis to head office personnel. How can businesses make best use of data to empower store and centre managers?

    Too many retail organisations understand the value of metrics like people counting at a macro level, but fail to apply it to daily decision making. To truly make the most of the data available, retailers and shopping centres must embrace information sharing at all levels of their business, particularly with store and centre managers.

    Fundamentally the reputation of a business lives or dies on customer-facing personnel. This doesn’t mean every store or centre manager must become a data analyst – leave ….

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  • National days – Retail friend or foe

    Around the globe there are a huge number of religious, national and cultural events. Looking at these periods, retailers and shopping centres might expect to see an influx of consumers visiting stores. But do cultural celebrations really affect shopping patterns?

    The answer, at its simplest, is not necessarily. Ask anyone and they would probably be able to predict that St Patrick’s Day has a positive impact on retail, not just in Ireland but also globally. In Ireland, where it is a public holiday, retail activity in 2015 increased +7.5% Year-on-Year. You might also assume that the celebrations would have a similar impact on UK retailers. But perhaps because, unlike in Ireland, it is not a public holiday, it has surprisingly little effect on footfall. Similarly, none of the UK’s other national days, such as St David’s or St Georges, have ….

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