• Tyco Retail Solutions Announces Combined Global Traffic Insights Businesses

    Unmatched analytics delivered exclusively under the ShopperTrak brand lay the foundation for smart store of the future

    NEUHAUSEN, Switzerland and CHICAGO – (Oct. 5, 2016) – Tyco Retail Solutions (www.tycoretailsolutions.com), part of Johnson Controls, today announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability.

    ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, ….

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  • Rio Olympics – the global retail opportunity

    During the Rio Olympics, brands and retailers across the globe will be looking to maximise on sales with marketing and promotions around the event. Given that the opening ceremony was watched by 70% of the global population in 2008 and 72% in 2012, it is fair to say that there is significant interest in the games from consumers around the world.

    Not only are star athletes quickly snapped up in sponsorship deals, most national teams have a host of retail and hospitality partnerships. Alongside this, consumers are quickly caught up in the spirit of the games, encouraging spend in areas including technology, sports equipment, food and beverages.

    So, how can retailers and shopping centres tap into Olympic and Paralympic excitement to increase shopper spending? Following on from our previous blog, Rio Olympics – the home retail opportunity, we examined ….

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  • Father’s Day: a retail growth opportunity

    Globally, consumers spend up to three times as much on gifts for Mother’s Day compared to Father’s Day. While by any measurement the annual holiday celebrating dads is overshadowed by the retail monoliths of Christmas, Mother’s Day and Valentines – in this tough retail environment, retailers and shopping centres must embrace every opportunity.

    Father’s Day happens at different times of the year across the globe, but interesting observations can still be drawn on what happens during the run up in each market. Research from Mintel reveals that the popularity of Father’s Day ….

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  • ShopperTrak and FootFall Announce Retail Industry’s First Global Traffic Index

    CHICAGO, IL – May 11, 2016 – ShopperTrak and FootFall, the two leading providers of consumer behavior insights and location-based analytics, today announced a breakthrough global traffic index. Both businesses are part of Tyco Retail Solutions.

    An industry first, the global traffic index will combine the power of two established solution providers to offer retailers and shopping centers the ability to benchmark performance and understand trends in various major markets around the world. Additionally, the index offers access to geography-based traffic trends in order to support real estate decisions.

    “As a trusted advisor in the retail space, we are committed to providing our customers with meaningful ….

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  • How can retail footfall insights benefit store and centre managers?

    The stakes have never been higher for retail businesses: from rising staffing costs, to big name brand bankruptcies, the competition for share of consumer spend is intense. To drive performance in this high pressured environment, most organisations understand the value of big data in retail – yet most of them restrict access and analysis to head office personnel. How can businesses make best use of data to empower store and centre managers?

    Too many retail organisations understand the value of metrics like people counting at a macro level, but fail to apply it to daily decision making. To truly make the most of the data available, retailers and shopping centres must embrace information sharing at all levels of their business, particularly with store and centre managers.

    Fundamentally the reputation of a business lives or dies on customer-facing personnel. This doesn’t mean every store or centre manager must become a data analyst – leave ….

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  • When will Christmas shopping fever reach its 2015 peak?

    The Christmas spirit is turning to stress for many consumers across the globe, who are rapidly realising that they’re not quite ready for this year’s festive celebrations.

    Up until now, we’ve seen much of the preparations take place online, but as Christmas Day looms closer, bricks-and-mortar will supersede ecommerce as the main shopping channel.

    However, there is no single, unanimous trend as to when the final flurry of activity peaks – as FootFall’s analysis of retail intelligence across 12 international regions shows.

    The prize for early preparation goes to Germany

    Analysing people counter data from previous years, Germany is by far the most organised nation when it comes to Christmas shopping. In fact, in 2015, footfall peaked on Tuesday 16th December – more than a week before the big day.

    Continental Europe is preparing for either a Super Saturday…

    The weekend before ….

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