A more analytical approach to store operations is being adopted by many global retailers and brands as they look to measure their in-store retail performance to better understand customer behaviour.
Those businesses following a data-driven strategy in their stores are optimising sales, increasing conversions and getting the most from their employees, as they deploy their staff accordingly based on factual evidence rather than perception.
The Italian job
For Rome-based menswear retailer David Naman, which was founded by fashion designer David Mayer Naman in 1997 and has 14 eponymous stores in Italy and a growing international presence, a data-driven approach to staffing has optimized operations and increased in-store conversion.
Also part of the David Naman stable is the Paul Taylor brand, which is targeted at a younger customer demographic. Together, the two brands sought ….