ACROSS: What does bringing together ShopperTrak and FootFall as a single entity mean for the customer insight industry?
GARY WHITTEMORE: As a single ShopperTrak ….Read More
“Tailor in-store operations to improve customer experiences”
Successful retailers are constantly adapting their in-store practices to address changing consumer behaviour. Looking ahead to 2017, brick-and-mortar retailers — from large-scale department stores to smaller boutiques — will need to use shopper behaviour technologies, including traffic counting, to better understand their consumers and appropriately shape their operations.
Due to the increased level of competition today’s retailers face — across online and in-store — retail traffic and consumer ….
ShopperTrak Retail Index – UK National Weekly:
Change for week 3 (16th January 2017 – 22nd January 2017): 3.0%
Change for week 3 Year-on-Year: -2.5%
ShopperTrak Retail Index – Retail Park Weekly:
Change for week 3 (16th January 2017 – 22nd January 2017): 0.4%
Change for week 3 Year-on-Year: 1.4%
The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 3.0% and a decrease of -2.5% Year-on-Year. The weekend showed a decrease of -4.5% Year-on-Year, while the Year-to-Date trend reports -2.4% compared to the previous week. Furthermore, the figure recorded is worse than last year, -1.4%.
Only 2 regions realised a Year-on-Year increase; Northern Ireland, of 6.2% and Yorkshire-Humber, of 0.9%. The region to see the highest decrease of -7.0% was the East Midlands, followed by ….
In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.
The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:
Data must drive customer understanding
While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.
Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….
Christmas 2016 was a bumper year for many European retailers. Shoppers spent £77 billion in the UK, while the average spend per head reached €682 in Spain, €291 in Germany, €247 in France, and 1643 zł in Poland.
But how was this spending spread across the holiday period? We analysed ShopperTrak data from six European regions – France, Germany, Italy, Poland, Spain and the UK – to uncover 2016’s key festive footfall trends.
The rush before Christmas?
Most shoppers try to avoid stores on Christmas Eve, for fear of being caught up in a last minute panic. However, it seems that fewer people decided to venture out for last minute purchases on 24th December than previous years in several regions.
France, Italy and Spain experienced declining footfall on Christmas Eve 2016, despite it falling on a Saturday, with consumers already well organised with their festive purchases. In Germany, Poland and ….