They say life’s what happens when you’re making other plans, and that’s definitely true in retail. Carefully orchestrated promotions and strategic decisions made months in advance can be scuppered at the 11th hour by unfolding news events.
How much do spontaneous political, social and cultural occurrences impact retail footfall? We take a look at some of 2015’s biggest news stories so far, and their effect on consumer activity.
Political elections – Greece, UK
It’s hard to escape the impact of the Greek legislative election on 25th January, when left-wing party SYRIZA won for the first time in its history, 2 seats short of an absolute majority. The national instability caused by a change of government is evident in Greece’s footfall figures; retail traffic was down across the month, but dipped by a massive -83% on the day of the election.
Greece isn’t the only country whose elections ….