• NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

    The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015.

    Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at this year’s show was that many retailers are already blurring the online/offline boundaries.

    In fact, just stepping outside NRF into Manhattan provided some innovative examples of digitally enhanced customer experiences; Rebecca Minkoff’s SoHo store has touchscreen mirrors that allow shoppers to scroll through a lookbook, while outfit recognition technology enables these mirrors to display suggested accessories whenever a customer tries something on.

    Even at a less adventurous level, the number ….

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