Improving customer engagement with location-based analytics

in-store analytics

Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a buyer. Ask them about the behaviour of the shoppers who entered their stores and the insight becomes less accurate. Understanding consumer behaviour enables retailers to engage with their customers better – enhancing the overall shopping experience to increase traffic,conversion and transaction size. How well do you engage with your customers across multiple channels? Fill in your details to the right and download the full ‘How Location Based Analytics Can Improve In-Store Customer Engagement’ eBook