RETAIL ANALYTICS

Marketing Effectiveness

Retailers allocate significant resources to digital marketing campaigns and on-site displays to attract shoppers and keep them coming back, but aligning and integrating online and in-store loyalty and promotional programmes is challenging. The solution is to use insight analytics to gain a holistic view of the effectiveness of marketing activities, so that their business can react accordingly.

Shopper draw rate

SHOPPER DRAW RATE

Insight analytics tells you how many people walk past your store – and how many enter.

Campaign effectiveness

CAMPAIGN EFFECTIVENESS

Which marketing activities and displays draw the most shoppers into your stores?

Loyalty retention

LOYALTY & RETENTION

Analyse your customers’ data to respond to their needs and keep them coming back.